More Retail Private Limited is a national omni-channel food and grocery retailer. MORE operates its stores under two formats – More Supermarkets and More Hypermarkets and also offers online grocery via its mobile app. More Retail was previously known as Aditya Birla Retail Limited when it was part of

Aditya Birla Group Aditya Birla Group is an Indian multinational conglomerate, headquartered in Mumbai. It operates in 100 countries with more than 1,40,000 employees directly and indirectly. The group was founded by Seth Shiv Narayan Birla in 1857. The group ha ...

before More was sold to investors led by Samara Capital and

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...

. More Retail has a network of 878 Supermarkets in 30 cities and 40 Hypermarkets in 12 cities. The company is headquartered in Mumbai and has offices in Kolkata and Bengaluru. More Retail Limited also provides customers products under its own labels.

History

1986 - K Anjaneyulu and his wife established Trinethra Super Retail, a Hyderabad-based supermarket chain. 2007 - Aditya Birla Group acquired Trinethra Super Retail which was their first retail takeover. Trinethra Super Retail had over 172 stores spread across four states - Andhra Pradesh, Karnataka, Tamil Nadu and Kerala. In Tamil Nadu and Andhra Pradesh, Trinethra brand was being used, while in Karnataka and Kerala, Fabmall brand was being used. ABG rebranded Trinethra as More Retail. 2008 – More Retail launched More Hypermarket in Baroda and Mysore. 2008-12 – More Retail expanded its footprint to 635 stores across India 2015 - Aditya Birla Retail Limited acquired Total Super Stores from Jubilant Agri and Consumer Products Ltd (JACL) 2016-17 – Aditya Birla Retail Ltd won the Retail Transformation and Reinvention award for “Retail Transformation and Re-Invention” 2019 – WItzig Advisory acquired Aditya Birla Retail from AB Group and rename it as 'More Retail Pvt. Limited' 2022 – More Retail crosses 900+ stores across the country.

Restructuring

Various news reports, later confirmed by an order from

Competition Commission of India The Competition Commission of India (CCI) is the chief national competition regulator in India. It is a statutory body within the Ministry of Corporate Affairs and is responsible for enforcing the Competition Act, 2002 to promote competition ...

, indicated the More was sold by Aditya Birla Group to investors led by private equity fund Samara Capital & E-Commerce player

. Consequently, More is not part of Aditya Birla Group anymore.

References

External links

* * {{DEFAULTSORT:More (Store) Companies based in Mumbai Retail companies of India Supermarkets of India Retail companies established in 1988 Indian companies established in 1988 1988 establishments in Maharashtra